Paid ads
Ads that
pay their way.
Google, Meta and TikTok ads built on clean tracking, a healthy product feed and creative people stop for — so you can see what's working and put more behind it.
- Channels
- Google, Facebook & Instagram, TikTok
- Built on
- Clean tracking and a healthy product feed
- Includes
- Strategy, copy and ad creative
- Reporting
- Regular, in plain English
What's included
Foundations first, then testing, then scale.
- 01
Tracking first
Pixels, Conversions API and GA4 set up properly, so every sale is counted and the platforms can learn.
- 02
Google Shopping & Search
Product listings and search campaigns built on a clean product feed.
- 03
Meta ads
Facebook and Instagram campaigns from prospecting to retargeting, using your catalogue.
- 04
TikTok ads
Testing TikTok where your products and audience suit it — including boosting posts that already perform.
- 05
Creative testing
New hooks, angles and formats tested regularly to find the ads that work.
- 06
Copywriting
Direct, benefit-led copy that speaks to what your customers care about.
- 07
Reporting
Spend, sales and return in plain English, and what we'll change next.
Creative first, tracking always.
Targeting tools are much the same for everyone now — what makes the difference is the creative, the offer and whether the data feeding the platforms is right. So we start by fixing the tracking and the product feed, then test creative until we find what works, and only then scale the budget.
Ads also work best when the store converts well and the emails are ready to bring people back — so we'll tell you honestly if something else needs fixing first.
How it runs
Onboarding
Tracking and account audit, product feed check and creative gathered.
Strategy
Audiences, offers and a plan for what to test first.
Launch
Test campaigns go live to gather data quickly.
Scale
More budget behind the ads and audiences that work.
Ads questions
Is there a minimum ad spend?
No fixed minimum. Ads need enough budget to learn, so we'll be honest if yours is too small to get useful results — and suggest where your money would work harder instead.
Do you make the ads?
Yes — strategy, copy and creative. We use your product images and video, AI tools for variations, and trusted freelancers for bigger shoots or video edits. See AI content & tools.
How do you track results?
Through the ad platforms themselves and GA4, cross-checked against your Shopify sales, so you get a realistic view rather than each platform claiming the same sale.
Which channel should I start with?
Usually Google Shopping for people already searching for what you sell, and Meta for reaching new customers. It depends on your products, margins and audience — we'll recommend a starting point after looking at your store.