Email & SMS marketing
Bring them
back again.
The customers you already have are your easiest sales. We set up and run the emails and texts that welcome new subscribers, recover abandoned checkouts and turn one-off buyers into regulars — on Shopify Messaging or Klaviyo.
- Platforms
- Shopify Messaging and Klaviyo
- Covers
- Flows, campaigns, sign-up forms and SMS
- Design & copy
- Included, on brand
- Part of
- Growth plans, or a one-off set-up
What we set up
The flows that run in the background every day, plus the campaigns and list growth that keep them fed.
- 01
Core flows
Welcome series, abandoned checkout, browse abandonment, post-purchase and win-back — written and designed for your brand.
- 02
Campaigns
A simple sending calendar for launches, offers and news, so emails go out regularly without the last-minute scramble.
- 03
List growth
Sign-up forms, pop-ups and free downloads that grow your list with people who actually want to hear from you.
- 04
Segmentation
Different messages for new subscribers, first-time buyers, regulars and lapsed customers, based on what they've done.
- 05
SMS
Text messages for the moments that matter — launches, restocks and abandoned checkouts — with clear consent and sensible frequency.
- 06
Deliverability
Domain authentication, list cleaning and sending habits that keep your emails out of spam.
- 07
Moving to Klaviyo
When you outgrow Shopify Messaging, we move your lists, flows and templates across without losing anything.
- 08
Reporting
What each flow and campaign earned, in plain English, and what to improve next.
Your list is the channel you own.
Social reach and ad prices change overnight. Your email list doesn't — it's an audience you own, and the people on it already know your brand.
Well-built flows do most of the work on their own: they welcome people, remind them what they left behind and bring them back when they've gone quiet. Get those right first, then add regular campaigns. The three emails every Shopify store should be sending is a good place to start.
How it runs
Audit
Review your current flows, list health, sign-up forms and deliverability.
Map the journey
Plan the flows and segments your customers actually need.
Design and write
On-brand emails and texts, with copy that gets clicked.
Test and improve
Subject lines, timing and offers tested and refined every month.
Email questions
Shopify Messaging or Klaviyo?
Shopify Messaging is free to start, built into your admin and plenty for many small stores. Klaviyo is worth it when you need more advanced segmentation, reporting or SMS. We'll recommend whichever fits — and move you across when it's time.
How often should we email?
It depends on your list and how much you have to say. Regular, useful emails beat occasional bursts of discounts. We'll agree a rhythm that suits your brand and adjust it based on results.
Do you write and design the emails?
Yes — copy and design are included. For bigger campaigns we sometimes bring in a trusted freelance designer, and AI tools help keep costs down for smaller budgets. You approve everything before it sends.
Is SMS worth it?
For time-sensitive moments, often yes — launches, restocks and abandoned checkouts. It costs more per message than email, so we keep it to the moments that matter, and only send to people who've opted in.
What about consent and GDPR?
Everyone on your list opts in, with double opt-in where it makes sense, and every email and text includes an easy way to unsubscribe.