Google Shopping
Show up where
people search to buy.
Your products in Google's Shopping results, image search and YouTube — with a clean product feed from Shopify that keeps prices and stock accurate, for free listings and ads alike.
- Covers
- Merchant Center, free listings, Shopping ads
- Feed from
- Your Shopify catalogue
- Pairs with
- SEO & AI search
What we set up
A product feed Google trusts — the foundation for both free and paid Shopping results.
- 01
Merchant Center
Your account set up, verified and connected to Shopify.
- 02
A clean product feed
Titles, images, product categories and identifiers that meet Google's requirements and match how people search.
- 03
Fixing disapprovals
Feed errors and policy issues found and fixed, so products don't quietly drop out of results.
- 04
Free listings
Products eligible to appear in Google's free Shopping results.
- 05
Ready for ads
Conversion tracking and a feed in shape, so Shopping and Performance Max campaigns have what they need to perform.
Don't skip the free listings.
Many small stores only think about Google Shopping as ads. But a good feed can also earn free visibility in Shopping results — and it's the same feed your ads depend on. Getting it right first makes every pound spent on ads work harder.
It works hand in hand with SEO & AI search: clear product data helps you appear in organic results, Shopping results and AI answers alike.
Google Shopping questions
Is Google Shopping free?
Partly. Products can appear in free listings at no cost, while Shopping ads are paid. Both rely on the same product feed from Merchant Center.
Why are some of my products disapproved?
Usually missing or mismatched product data — prices, availability, identifiers or images — or a policy issue. We find the cause and fix it at source in Shopify.
Do you manage Google Ads?
We set up the feed and tracking that Shopping campaigns depend on. If you'd like ongoing ad management, we'll talk through the options.