Case study · Fantasy miniatures · Nottingham

Warp Miniatures

Warp Miniatures designs fantasy miniatures and its own wargame, ArcWorlde, for hobbyists around the world. Without changing the look of their Shopify store, we reworked its structure, SEO and email, added digital downloads and set up Meta ads.

Visit the store

Services: Consultancy, SEO, email, Meta ads
Platform: Shopify
Approach: No rebrand, same look
Based in: Nottingham

+66%

Gross sales of physical products, March–September 2026 vs the same period in 2025

+122%

Sessions, same period

1,600+

Digital download orders, March–September 2026

+10%

Physical product orders, same period

The brief

Sharper, not different.

Warp Miniatures designs fantasy miniatures and ArcWorlde, its own wargame, from Nottingham, selling to hobbyists around the world. They were already on Shopify, and their customers knew and liked the look of the store.

So a rebrand was off the table. The brief was to make the store they had work harder: easier to find your way around, easier to find on Google, and ready to sell digital files as well as physical models.

What we did

01
Consultancy, not a rebrand
Worked alongside the team to improve the store they already had, keeping the look their customers know.
02
Structure and navigation
Rearranged the site, menus and product information so customers find what they're looking for faster.
03
Performance
Tuned the existing store so it runs faster and smoother for customers.
04
SEO
Search work across pages, collections and products to bring in more people from Google.
05
Digital downloads
Introduced digital downloads alongside physical models, so hobbyists can buy files and get them instantly.
06
Email flows and campaigns
Automated email flows, plus campaigns to customers who had downloaded but not yet bought physical products.
07
Meta ads
Set up Meta advertising, which has continued to perform well.