Case study · Aesthetics & skin clinic · Worcestershire

Skinfolk

Skinfolk offers advanced aesthetic and skin treatments in Worcestershire. We brought a scattered set of websites and booking tools together into one branded Shopify site, and added product sales alongside their treatments.

Visit the site

Services: Build, integration, Meta ads, Amazon, training
Platform: Shopify
Location: Worcestershire
Support: Ad hoc, after handover

2 → 1

Websites merged into one branded Shopify site

3

Booking, membership and gift card services connected to the site

100+

Products added for online sale

1

Set of training material created and handed over to the team

The brief

One home for a growing clinic.

Skinfolk combines clinical expertise with a holistic approach to skin health. As the clinic grew, its online presence grew in pieces: a Replit website, a separate Shopify store, and third-party sites for gift vouchers, clinic bookings and memberships.

The goal was to bring everything into one branded site that clients could trust and find their way around, and to open up a new revenue stream by selling products alongside treatments.

What was holding it back

01
Two websites
A Replit site and a Shopify store split the brand and confused clients about where to go.
02
Services living elsewhere
Bookings, memberships and gift vouchers each sat on their own third-party site with its own look.
03
No product sales
The clinic had no proper way to sell skincare products online.
04
An unfinished build
The existing Shopify store hadn't been built or managed well.

What we did

01
One branded Shopify site
Replaced the Replit site and the old Shopify store with a single site built around the Skinfolk brand.
02
Bookings built in
Embedded Pabau clinic booking directly on the site, so clients book without leaving.
03
Memberships and gift cards connected
Linked GoCardless memberships and GiftPro gift vouchers into the site's navigation and pages, so every service starts in one place.
04
Products alongside treatments
Added over 100 products so the clinic can sell online on top of its services.
05
Meta ads
Planned and managed Meta ad campaigns for the clinic.
06
Amazon
Set up an Amazon Seller Central account to test the channel.
07
Training and handover
Created training material for the team and handed it over, so they can run the site day to day, with ongoing ad hoc support.

“I worked with Steve on our e-commerce and website for Skinfolk, and he's been such a great support throughout.
We came into it quite naïve, and he guided us through everything so clearly and calmly from the start. He's incredibly responsive, always happy to jump on a call, and really takes the time to make sure everything is understood and done properly.
In a relatively short space of time, he helped us get everything structured, from the website through to ads, and gave us real confidence in moving forward. I wouldn't hesitate to recommend him.”

Dr Chloë · Founder, Skinfolk