Case study · Indoor skatepark · Stoke-on-Trent

Unit 1 Park Works

Unit 1 Park Works is Staffordshire's only indoor skatepark, skater owned and run in Hanley since 2016. We built a new Shopify website that makes it easy to find a session, book a lesson or party, and see what's on.

Visit the site

Services: Shopify website build
Platform: Shopify
Location: Hanley, Stoke-on-Trent
Riders: Skate, scooter, BMX, inline and quad

1

New Shopify website for the park

6

Clear sections: sessions, events, lessons, hire, venue and about

140%

Increase in sessions

The brief

A home online for a skater-run park.

Unit 1 Park Works is a community interest company and Staffordshire's only indoor skatepark: skater owned, skater built and skater run in Hanley since 2016. Skateboarders, stunt scooter riders, BMX riders and inline and quad skaters all ride there.

The park needed a website that riders and parents could use in seconds: when are the sessions, what does it cost, how do I book a lesson or a party, and what's coming up.

What we built

01
A Shopify website
A new site on Shopify, built around the park's own voice: Ride. Belong. Progress.
02
Sessions made simple
Term-time and holiday timetables, prices and kit hire, so riders know when to come and what it costs.
03
Youth sessions linked up
Free youth sessions connected to the Dizzy Heights booking portal.
04
Lessons, parties and hire
Clear pages for beginner coaching, birthday parties and private hire, each with an easy way to get in touch.
05
Events and venue
Events, a gallery, parking and a map, so first-time visitors know what to expect.
06
Room to grow
Built on Shopify, so the park's skate shop can sell online whenever they're ready.