Case study · Kitchen appliances · UK launch

Fritaire

Fritaire makes a self-cleaning glass bowl air fryer. Using a theme export from the US brand's own Shopify store, we built a UK store for the team here to run, with Google and Meta set up from day one, in under a week.

Visit the store

Services: UK store build, analytics and channel set-up
Platform: Shopify
Market: United Kingdom
Timeline: Under 1 week

< 1 week

From start to a live UK store

4

Google and Meta tools connected from day one

1

Product, in 5 colours

The brief

The same brand, ready for the UK.

Fritaire is a US brand behind the original non-toxic, self-cleaning glass bowl air fryer. With a team now looking after the UK, they needed a UK store of their own: same look and feel as the US site, run from here.

The brief was simple and the timeline was tight: one product in five colours, the foundations done properly, and live fast.

What we did

01
Built from the US theme
Used a theme export from the brand's own US Shopify store, so the UK site looks and feels the same.
02
A store for the UK team
Set up as a separate UK store that the team here can manage day to day.
03
One product, five colours
A focused store built around a single product and its five colour options.
04
Google from day one
Google Analytics, Google Merchant Center and Google Search Console set up and connected.
05
Meta connected
Facebook and Instagram connected, ready for social selling and ads.
06
Live in under a week
The whole build turned around in less than a week.