B2B & trade
Wholesale and retail.
One store.
Give trade customers their own prices, catalogues and payment terms — on the same Shopify store as your retail customers, with one set of stock and one set of numbers.
- For
- Wholesale, trade and stockists
- Runs on
- Your existing Shopify store
- Includes
- Price lists, terms and trade sign-up
What trade customers get
A proper trade experience that saves time on both sides — no more order-by-email.
- 01
Company accounts
Businesses with multiple buyers and locations, each with the right access.
- 02
Their own prices
Wholesale price lists and catalogues, shown only to the right customers.
- 03
Payment terms
Pay on invoice with agreed terms, as well as by card.
- 04
Order rules
Minimums, case quantities and volume pricing.
- 05
Fast reordering
Quick order lists and reorders from past purchases.
- 06
Trade applications
A simple sign-up form so new stockists can apply, with approval in your hands.
The right route for your plan.
Shopify has built-in B2B tools, and which features you get depends on your Shopify plan. Where the native tools aren't the right fit, a dedicated wholesale app covers most needs.
We'll recommend the simplest route that does the job — not the most expensive one.
B2B questions
Do I need Shopify Plus for B2B?
Not necessarily. Shopify's native B2B features vary by plan, and wholesale apps fill the gaps on other plans. We'll check what you need and recommend the most cost-effective option.
Will retail customers see trade prices?
No. Trade prices and catalogues are only shown to approved trade customers when they're logged in.
Can you move my existing trade customers across?
Yes. Trade accounts, price lists and terms can be set up before launch so stockists can order straight away.