Marketplaces
Amazon, eBay and more.
Run from Shopify.
Reach the customers who start their shopping on marketplaces — with listings, stock and orders managed from your Shopify store instead of yet another dashboard.
- Marketplaces
- Amazon, eBay, Etsy and others
- Managed from
- Shopify
- Stock
- One inventory across every channel
What we set up
Marketplace selling without the spreadsheet juggling.
- 01
The right connection for each
Shopify's own Marketplace Connect app for Amazon and eBay. Etsy isn't part of Marketplace Connect, so we use a dedicated Etsy integration app that syncs with Shopify in the same way.
- 02
Listings that comply
Product data mapped to each marketplace's categories and requirements, so listings go live and stay live.
- 03
Pricing rules
Marketplace prices that account for fees, so every sale still makes sense.
- 04
Stock sync
One inventory count across your store and every marketplace, so you don't oversell.
- 05
Orders in one place
Marketplace orders land in Shopify, ready to fulfil the same way as everything else.
Reach on their platform. Relationships on yours.
Marketplaces bring volume, but they own the customer relationship and charge for the privilege. The best approach for most small brands is to use them for reach and discovery, while giving people good reasons to buy direct next time.
We'll help you decide which products belong on which marketplace — not everything has to go everywhere.
Marketplace questions
Which marketplace should I start with?
The one where your customers already shop. For many UK brands that's Amazon or eBay; for handmade and gift products it may be Etsy. We'll look at your range before recommending anything.
Can Shopify connect to Etsy?
Yes, but not through Shopify's own Marketplace Connect app, which covers Amazon and eBay (plus Walmart and Target Plus in the US) and is no longer available for new Etsy connections. Etsy is connected with a dedicated third-party integration app instead. It still keeps listings, stock and orders in sync with Shopify; it just comes with its own monthly fee, which we'll factor in before recommending it.
Will marketplace sales undercut my own store?
Not if pricing and range are planned deliberately — for example, keeping exclusives, bundles or the best prices on your own store.
Can you manage our marketplace accounts day to day?
We focus on the set-up and the connection to Shopify, and can keep it tuned as part of a growth plan.