International selling
Sell worldwide.
Feel local everywhere.
Local currencies, prices, languages and duties — set up properly on Shopify so overseas customers can buy as easily as customers at home, all from one store.
- Built with
- Shopify Markets
- Covers
- Currencies, duties, tax, languages, shipping
- Approach
- One store, many markets
What we set up
Everything that makes buying from abroad feel simple and trustworthy.
- 01
Local currencies & pricing
Prices shown and charged in the customer's currency, with rounding and price lists that make sense in each market.
- 02
Duties & import taxes
Collected at checkout where possible, so customers aren't hit with a surprise bill on delivery.
- 03
Tax settings
Shopify configured for the markets you sell into — set up alongside your accountant's advice on registrations.
- 04
Translated storefronts
Languages for your key markets, with translations reviewed where it matters most.
- 05
Shipping & returns
Clear international rates, delivery times and a returns process that won't put people off ordering.
- 06
Local payment methods
The ways people actually prefer to pay in each country.
- 07
International SEO
Country and language versions that search engines can find and show to the right people.
No need for a separate site per country.
Shopify Markets lets one store sell into many countries, each with its own currency, prices, language and domain or subfolder — while products, stock and orders stay in one place.
Done well, that means local currencies, duties paid upfront, automated taxes and translated storefronts, all from the same store as your UK customers.
International questions
Do I need a separate store for each country?
Usually not. Shopify Markets handles currencies, languages, pricing and domains from one store. Separate stores only make sense in specific cases, such as very different ranges or legal entities per country.
Can customers pay duties at checkout?
In many cases, yes — Shopify can calculate and collect duties and import taxes at checkout for supported countries, so there's no surprise charge on delivery.
Do you handle tax registrations?
We set up the store and its tax settings, and work alongside your accountant, who should advise on registrations such as VAT or IOSS for the markets you sell into.
Which countries should I start with?
Let the data decide. Your analytics usually show where overseas visitors and orders already come from — that's normally the best place to start.