Conversion rate optimisation
More sales
from the same visitors.
Traffic is expensive. Before you spend more on ads, make sure the store converts the visitors you already have. We find where people drop off, fix what's getting in the way and test the changes that make a difference.
- Starts with
- Your Shopify, GA4 and heatmap data
- Tools
- Microsoft Clarity, Hotjar, VWO and more
- Changes
- Built into your Shopify theme
- Part of
- Growth plans, or a one-off project
What's included
Research first, then changes — so every improvement has a reason behind it.
- 01
UX review
A page-by-page look at your store through a customer's eyes: navigation, product pages, cart and checkout.
- 02
Heatmaps and recordings
See where people click, how far they scroll and where they give up.
- 03
A/B testing
Test changes against the current version so you know what actually works, not what we think works.
- 04
Product pages
Clearer images, information, delivery details and reviews where buyers make their decision.
- 05
Cart and checkout
Fewer surprises, fewer steps and the right reassurance at the right moment.
- 06
Copywriting
Product descriptions and key messages that answer questions and make the case for buying.
- 07
Speed
Faster pages, fewer heavy apps and better images — especially on mobile.
Fix the bucket before you pour in more.
Every visitor costs something — in ads, content or time. Small improvements to how a store works add up across every one of them, so the same traffic brings in more sales.
Not sure where to begin? Our ecommerce audit is a one-off review with a prioritised list of fixes. CRO is the ongoing work of making those changes, measuring them and finding the next ones.
How it runs
Research
Shopify and GA4 data, heatmaps, recordings and customer feedback.
Ideas
A prioritised list of changes, each based on what the data shows.
Build and test
Changes built in your theme, tested where traffic allows.
Roll out
Keep what works, report on it and move on to the next idea.
CRO questions
How much traffic do I need?
A/B tests need a decent amount of traffic to give a reliable answer. With less traffic, we focus on research-led fixes — clear problems shown by heatmaps, recordings and analytics — rather than formal tests.
What tools do you use?
Usually Microsoft Clarity or Hotjar for heatmaps and recordings, GA4 and Shopify analytics for the numbers, and a testing tool such as VWO when tests are worth running.
Do you change the theme code?
Winning changes are built properly into your Shopify theme. Tests can often run without touching the theme first, so nothing changes for customers until we know it works.
How is this different from the audit?
The audit is a one-off review with a plan. CRO is the ongoing work of making changes, measuring them and finding the next improvement — often as part of a growth plan.